CREATING BUZZ AROUND AUSTRALIAN WINE IN AN AMERICAN MARKET
The high-quality Australian wine brand Two Hands is well known amongst wine drinkers back home, but only savvy sommeliers recognize the name in the U.S. The brand has a masculine aesthetic and gears its marketing efforts almost exclusively towards the sophisticated gentleman. An existing in-store promotion, #timeForTwoHands, asked customers to share their favorite time to enjoy the Aussie wine. We amplified the promotion on social and linked it to a Bausele watch giveaway, generating online engagement and raising brand awareness in the United States.