As one of the leading fishing lure companies in the world. With a product count in the thousands, creating a well organized and designed catalog took on a bit of a challenge. As the Art Director, I worked on Strike King's updated new look to elevate this years product catalog. Working with the brand and product management team, we made sure every SKU was included. The product information layout was a key component. Allowing customers to find the specific item they are looking for. Here are some of the page selects. Feel free to view the full catalog here.
