HELLO
My name is Jesse Pascarella. I am an Art Director, Designer and Illustrator ⎯ Founder of Deviation Creative. Based in South Carolina. Specializing in brand identity design, promotional campaigns and contemporary-traditional art. As a creative professional I believe in developing high level content planning, by creating a unique strategy that prove the most effective. With 15+ years of experience. My mission is to support local businesses in helping them create a marked separation from their competition by reaching their targeted audience.
I have had the privilege to work with many clients, including Nature's Bakery, Red Bull, Showtime and Los Angeles Times. Including some of the most legendary fishing brands in the industry. As well as local and new businesses startups. A considerable amount of my experience is within the food and beverage, outdoor lifestyle, entertainment industry and non-profits. But not limited to.
SERVICES
Branding & identity
Promotional campaign development
Advertising & marketing
Social media content planning
Label & package design
Illustrations
Large scale murals
Hand lettering
Print production
Custom Invitations
Website design
If there is a project you would like to work together on, please don't hesitate to reach out.
ARTIST STATEMENT
My artwork depicts a certain view of social, cultural and environmental issues, while also often referencing nature both historically and in current events. Whether the content may be more direct or symbolic, there’s always an underlying message to be conveyed: be kind, live in the moment, learn from the past and/or leave things better than how you found them.
I use a variety of materials and processes in each series, my techniques are consistent; while there may not always be similarities in the mediums of different pieces, my work is linked by reoccurring visual elements.
To this end, the subject matter showcases a certain awareness that as an artist, is the backbone of work: visually communicate passionate issues that will help make the difference I would like to see in the world.