To express their love for New York style sandwiches. They approached us to help share their story through social media with a playful tone. I had the privilege of developing their social strategy and style guide. From moms with teens to teens playing video games and hanging with friends. We exceeded our expectations with an new engaging demographic. As the art director we came up with a series of themed content calendar with custom graphics and photography that reflects just that. Some additional roles included producer/director and food stylist for monthly product photoshoots.